How Social Listening Can Help Retail in the Post-Virus Era

May 
18 
5:00PM
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12pm - 1pm

How to Build Schedule Blocks

Yael Bar-tur

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Clean and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Jan 
03 
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How Social Listening Can Help Retail in the Post-Virus Era

August 12th, 10.00am BST


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Hootsuite Webinar


With the threat of Covid-19 still very much present, there is a reluctance in shoppers to return to the traditional highstreet. 


Shoppers have concerns when returning to shops and their expectations from the use of masks, social distancing and communication from brands and shop owners need to be addressed.

 

Our Digital in 2020 (July Update) report found that 45% of internet users have said that they have looked to digital to help them with their shopping, avoiding going to shops in an effort to remain socially distant. 

 

Join our webinar to hear from marketing experts as they share best practices on using social listening tools to understand customer pain points and rapidly changing behaviours, navigate crisis communication and inform your paid strategy.

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What you will learn:


- Crisis Communication: how to use social listening to avoid negative PR


- Understand rapidly changing customer behaviours and market the right products at the right time


- How to leverage social listening insights to inform your paid strategy

Location

Date

May 
18 
5:00PM 
EDT
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Agenda

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

8:30- 9:00

Registration & Breakfast

9:00- 9:20

Introduction:  How can financial services professionals drive business results with social media in 2020?

9:20- 11:20

Interactive workshop & group discussions

11:20- 11:30

Closing & Networking

Speaker Highlights

Mercedes Lois Bull

Product marketing

brandwatch


Shane Moore

account executive

hootsuite


Join us for the next events in our Retail Series:

 

How Retailers Can Build Meaningful Connections on social During the Pandemic

19th August at 10.00am bst

Topics we'll cover:

- How to provide a consistent online and in-store experience
- Connect with and grow your community with UGC and influencers posts
- Build trust by finding the right balance between public (online reviews, social feed) and private engagement


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Bringing In-Store Experience Online with Employee Advocacy

26th August at 10.00am bst

Topics we’ll cover:

- Why retailers turn to employee advocacy in times of crisis
- What business KPIs can benefit from employee advocacy on social media
- How to design an employee advocacy programme that works for you


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